■ Emotional eating - eating when feeling lonely, bored, angry, tired, unfulfilled, etc.

     ■ 'Super-sized' food portions

     ■ Physical injury leading to reduced activity (without reduced food intake)

     ■ Unhealthy food choices - leading to physiological imbalances such as high blood sugar/insulin, cravings, etc.

     ■ Sedentary lifestyle

Also, according to researchers, obesity can be exacerbated by a problem in the feedback system involving the brain's neurochemicals that respond to food intake (not feeling full, even after eating). Often, all of the factors above combine to result in weight gain. Fortunately, one hundred different methods to lose the weight are not necessary - just one comprehensive approach. In keeping with the most advanced research into why and how people gain weight, Heritage has developed a formula that addresses this broad spectrum of issues.

HERITAGE E-LITE Plus is a comprehensive formula designed to assist with the complicated process called weight management. The formula includes targeted nutrients designed to increase feelings of well-being and promote a relaxed yet alert mental outlook. A better mood means stronger willpower. When a person feels great, emotional eating is reduced, food choices are made from the standpoint of health rather than from impulse, and an overall sense of control is exerted. A better mood also means reduced appetite, as the appetite centers in the brain are affected directly by mood. The E-Lite Plus formula includes nutrients that promote thermogenesis and boost energy, increasing the rate of calorie burning. Almost every ingredient in the E-Lite Plus formula supports this goal. Selected Ingredient Highlights:

     ■ Bitter Orange - a fruit that acts exclusively on beta-3 receptors that promote thermogenesis and lipolysis without instigating the fight-or-flight stress response.

     ■ L-Tyrosine - an amino acid that supports healthy thyroid function and suppresses appetite.

     ■ Green Tea - an herb known worldwide for its many health benefits; supports thermogenesis via the synergistic action of its polyphenols and caffeine content.

     ■ Cocoa Extract - an herb that promotes thermogenesis, enhances energy as well as feelings of well-being, and also suppresses appetite.

     ■ Yerba Mate - an herb that combats fatigue, supports the processes of lipolysis and thermogenesis.

For faster weight loss, we recommend you also use Heritage E-Lite Nite, for round-the-clock weight loss. As you lose weight due to increased metabolism with Heritage E-Lite Plus, it is advisable to also use Heritage Complete (caplets) to assure that you provide your body with proper vitamins and minerals that are required during the dieting process.

(Please see the Heritage Complete and Heritage E-Lite Nite product sheets for further information.)

Suggested Use:
As a dietary supplement, take one capsule before breakfast, one capsule mid-morning, and one capsule in mid-afternoon with 8 oz. water. For best results, use as part of a balanced diet and exercise program.

References:
1. Bray GA. "Obesity is a chronic, relapsing neurochemical disease." Int J Obes Relat Metab Disord. 2003 Oct 7 [Epub ahead of print]

2. Avraham Y, Hao S, Mendelson S, Berry EM. "Hypothalamic-pituitary-adrenal responses to weight loss in mice following diet restriction, activity or seperation stress: effects of tyrosine." Nutr Neurosci. 2002 Oct;5(5):327-35.

3. Martinet A, Hostettmann K, Schutz Y. "Thermogenic effects of commercially available plant preparations aimed at treating human obesity." Phytomedicine 1999 Oct;6(4):231-8.

4. Dulloo AG, et al. "Efficacy of a green tea extract rich in catechin polyphenols and caffeine in increasing 24-h energy expenditure and fat oxidation in humans." Am J Clin Nutr 1999 Dec;70(6):1040-5.